1.12 Diversification at Reebok

In it's early stages, the Reebok shoe company grew rapidly and only hired one ethnic group. A huge potential for further advancement may have been missed due to a lack of diversification. With more culture comes variety and creativity which translates into a type of advertising which is appealing at different levels. This business is in retail sales and needs variety to stay attractive to consumers. With every company comes an opportunity to make more money through communication, and I beleve in order to have the capability of entertaining the thought of doing business, not only in the United States but outside as well; it helps to surround yourself with as may different cultures as possibe. A larger competitive advantage is taken over other retail business, because options can be explored without hesitation when the staff is familiar with the people to whom you wish to have consume your product. It takes one to know one, (a cliche used to mean familiarality is understanding).